Padel has seen in recent years, especially in Italy, a dizzying development both in popularity and in the evolution of the business that has been generated around this sport, but also in the governance of the sport itself. With WSBSPORT CEO Pierfrancesco Iazeolla, we discuss the current situation
Concept Design & Branding
Indoor soccer facilities need an appropriate club design and an effective branding strategy related to it. In commercial architecture, even purists accept that, design and marketing must go hand is hand. The first examples where the design of industries and retail outlets bends to the logic of